The Science and Black Art of Product Pricing (Webinar)
In this webinar, Gail Nickel-Kailing, an experienced food marketing professional, gives a strategic business approach to pricing new products and new variations on current products. Gail explains how to price strategically to offer your product at a logical and competitive price point.
By working through a detailed worksheet, you’ll analyze all the “total cost” of producing your food product: ingredients, labor, packaging, overhead, and margins (your profit, a distributor’s profit, and the retailer’s profit).