(Broadcast originally on March 25, 2021)
The Pandemic is rolling into its 12th month and we’ve all seen life – and business – change around us. It has also given us the opportunity to contemplate new adventures, new projects, new businesses, and … new food products to make and sell.
In this webinar, Gail Nickel-Kailing, an experienced food marketing professional, gives a strategic business approach to pricing new products and new variations on current products. Gail explains how to price strategically to offer your product at a logical and competitive price point.
By working through a detailed worksheet, you’ll analyze all the “total cost” of producing your food product: ingredients, labor, packaging, overhead, and margins (your profit, a distributor’s profit, and the retailer’s profit).
While this is not intended to be a product marketing workshop, Gail also touches on product positioning, messaging, and labeling as she goes along.
Resources to use to help with your product pricing:
Markup and Margin Table
Pricing for Sale and Profit Worksheet
The Webinar Slides
For more information or to discuss pricing your products, please contact Gail Nickel-Kailing.